Coaching for women in L&D
Land the $200k tech role you have been working toward
I help women in learning and development break into tech program management, the same path I took to a $200k+ role at a major tech company.
Who this is for
Built for women ready to move from L&D into tech
You work in L&D
You're in learning and development, training, or a L&D-adjacent role, and you're ready for what comes next.
Tech is calling
Tech program management keeps catching your eye: the scope, the pay, the chance to work on products that matter.
You want a plan, not guesswork
You're ready to invest in a structured, strategic path instead of spraying applications and hoping.
About
Hi, I'm Latifa Seini
For over 10 years I've built and run technical training programs inside large tech organizations, managing multi-million-dollar budgets and shipping AI-powered training tools.
I didn't start in tech. I started as an accountant, then went back for my master's in Instructional Design and Technology because that work fit my values and who I am. Along the way I saw new paths into tech that most people don't know exist, and I watched too many talented women in L&D do high-impact work while staying invisible on paper, underpaid for the scope they actually carry.
That's what I'm here to change: I help women see those paths, say out loud what they're worth, and get paid for it. We're going to have a lot of fun together!
The framework
The SEINI Method
Five principles for making the leap from learning & development into a $200k tech career without starting over.
Strategy
Map your specific route from L&D into tech program management: the target roles, the companies, and the story your resume needs to tell.
Execution
Turn that map into a weekly system of applications, conversations, and portfolio moves, so momentum compounds instead of stalling.
Intention
Filter every effort through one question: does this get me closer to the offer? No busywork, no generic advice that wastes your evenings.
Networking
Build genuine relationships inside tech before you need them, because warm referrals beat cold applications every single time.
Impact
Learn to frame your L&D wins in the language tech hiring managers reward, and show up as a program manager before you hold the title.
FAQ
Questions, answered
It's a focused conversation about where you are in your L&D career, what you want your next role to look like, and the biggest obstacles between you and it. You'll leave with a clearer picture of your path into tech program management, and what it would take to walk it.
Ready to make the leap?
One conversation is all it takes to see the path from where you are to the tech role you want.